Founder & Designer.

Hey, I'm Guady, the founder and creative force behind Upside. We're a creative studio located in sunny Southern California, specializing in branding, web design, and illustration for small businesses ready to make their dreams a reality. With a degree in graphic design and visual communications, I've got the technical know-how, but it's my passion for art and creativity that led me to launch Upside.

Over the past eight years, I've had the privilege of working on branding, web projects, and illustrations, particularly catering to mothers. Along the way, I've connected with some amazing fellow creatives who continue to inspire my work. Upside was born out of a desire to explore limitless creative possibilities and find the silver lining in every situation.