Moon Mental Health Care offers women and their loved ones a holistic approach to emotional health treatment.

The overall idea for the logo was to create something feminine, strong, professional, and soothing. The 4 half-moons symbolize the 4 main cycles of the moon and the 4th trimester which (no one tells you about). The moons are overlapping to symbolize community and connection which is what a mother needs the most during infertility, postpartum, and parenthood.

The color palette was chosen from earthy tones that embody a sense of stillness, warmth, and trust. The typeface has soft round edges to mirror the nurturing vibes that the women of Moon provide to their clients.